Nonprofit PR Academy

An online course to teach nonprofit development and communications professionals on how to generate impact through public relations, these 12 modules will instruct you on how to create structures, plan your work, coordinate and implement activities, and use the resources, tools, and templates available to you.

Enroll today!

Watch Intro Video

Why I chose to leave my job of nearly 20 years to create Nonprofit PR Academy

Curriculum

Each week, I’ll release a module covering 12 components of public relations that include a video, transcript, and resources to ensure we cover the learning objectives:

How to generate impact through the award-winning 5-Step PR Strategic Plan
What the 5 Ws and the H are to the inverted pyramid and recap how to fix the five mistakes journalists say public relations professionals make
What newsworthy factors to consider when pitching a news story and how to get to the point of your pitch and prepare spokespersons
How to understand our agency strengths and weaknesses, opportunities and threats to improve our positioning
How to frame messages and deliver communications to various audiences to generate interest
How to identify the key factors to protect and preserve an agency’s reputation and monitor issue management to respond to stakeholders in addition to how to prevent PR disasters by preparing for crisis communications
What measurements you need to identify to generate impact and deliver results
What the various components are to storytelling to encourage compassionate action
How to choose social media platforms and create channel-specific content to increase engagement
What tasks to identify when planning an event and photo opportunities to generate media coverage

Course Bonuses

In addition to full access dashboard when you enroll in the Nonprofit PR Academy course, which includes 12 modules, videos, transcripts, and instruction, you’ll receive:

Bonus #1

Unlimited access to Nonprofit PR Resource Library

Get ahead of the game by perusing the Nonprofit PR Resource Library and access templates, tools, and checklists to make your job easier.
Bonus #2

Admission into our Private Facebook group

Get access to a network of nonprofit professionals in your cohort and others who have experience in your industry while striving to advance their missions through professional advancement.
Bonus #3

Certificate of Completion

Proudly demonstrate your knowledge by displaying the certificate of completion from the Nonprofit PR Academy, presented by an award-winning PR professional who is Accredited in Public Relations and serves as a university adjunct faculty.

Instructor

Marisol Barrios, MSPA, APR

[email protected]

With 25 years of successful experience in communications, public relations, and the nonprofit sector, I generate strategic communications plans for various fundraising, community outreach, and media advocacy efforts. I lead Mission Driven PR, Inc., a company that empowers and inspires nonprofit executives in communications and public relations by offering strategic counseling, establishing nonprofit communications departments, and teaching online courses that generate results that align with and fulfill nonprofit missions. I also teach public relations and nonprofit sector management courses to students at a California State University. Using my award-winning public relations strategic planning process called GRACE, I earned eight public relations awards for a former child welfare agency for which I was the senior director of communications and marketing. I have also been mentioned numerous times as a public relations expert on Forbes.com and present at fundraising conferences.

Testimonials

“Marisol is masterful at generating PR strategic plans, managing crisis communications, overseeing the safeguarding brand development and integrity that brought award-winning results for Hillsides.”

Hillsides President & CEO Joseph M. Costa

“Marisol was a guest speaker on crisis communications at our CEO roundtable. She shared insights on how to prepare for a crisis situation, train your executive team, and manage crisis communications to various audiences by generating strategic plans to mitigate the risks. The tools she shared will help us streamline the agency’s crisis communications process.”

Children’s Institute President and CEO Martine Singer