Course curriculum

  • 1

    Welcome to your resource library!

    • How to access your resources
  • 2

    Downloadable PDF Resources

    • GRACE Fillable Template
    • Research Questions and Examples
    • 5 Mistakes Journalists Say PR Professionals Make and How to Fix Them
    • Traditional vs. Dynamic Inverted Pyramid
    • News Release Template and Components
    • Press Release Worksheet
    • Bridge Phrases
    • Pre-Interview Worksheet
    • Interview Guidelines to Prepare for an Effective Interview
    • Complete Interview Guide
    • What Makes the News Matrix
    • Editorial and Production Schedule
    • Crisis Levels and Crisis Scenarios Template
    • Talking Points Template
    • Storytelling PHASE Template
    • The 7 Cs of Communications Worksheet
    • ebook Measurements Matter 3.0
    • Measurement Matters in Evaluation Worksheet
    • SWOT Analysis Worksheet
    • Reputation Factors Tip Sheet
    • Social Media Audiences Worksheet
    • Event Planning Guide
    • Event Planning Guide in Word