Course curriculum
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1
Welcome to your resource library!
- How to access your resources
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2
Downloadable PDF Resources
- GRACE Fillable Template
- Research Questions and Examples
- 5 Mistakes Journalists Say PR Professionals Make and How to Fix Them
- Traditional vs. Dynamic Inverted Pyramid
- News Release Template and Components
- Press Release Worksheet
- Bridge Phrases
- Pre-Interview Worksheet
- Interview Guidelines to Prepare for an Effective Interview
- Complete Interview Guide
- What Makes the News Matrix
- Editorial and Production Schedule
- Crisis Levels and Crisis Scenarios Template
- Talking Points Template
- Storytelling PHASE Template
- The 7 Cs of Communications Worksheet
- ebook Measurements Matter 3.0
- Measurement Matters in Evaluation Worksheet
- SWOT Analysis Worksheet
- Reputation Factors Tip Sheet
- Social Media Audiences Worksheet
- Event Planning Guide
- Event Planning Guide in Word